#coding
A year in ads
When, from the outside, a collection of people or an institution is doing things I strongly disagree with, it often turns out that from the inside I can see all the mechanisms and incentives that make perfectly normal people works towards bad outcomes. Take online advertising. In my last year at BuzzFeed I finally bit the bullet and started working in the part of the team that makes the money: the ad tech team. Proposition: online publishing is generally supported by some combination of a paywall, donations, a benefactor, affiliate commerce, or ads. Financial Times is entirely behind a paywall....